How To Do Effective Email Marketing:
{The best strategies and tools in 2022}
You’re leaving💵on the table if you’re not doing email marketing.
It is the most effective way to communicate with your audience.
Why? Because it gives you direct access to your potential customers.
This means you can sell to them whenever you want!
If you don’t know how to do email marketing then this post is for you.
Email marketing has been around since the early days of email but with way less popularity.
As the use of the internet began to rise, so too did email marketing.
Sadly, traditional marketing began to drop.
A lot of businesses realized that it was a great opportunity for them to reach a wider audience and save money at the same time.
As a result, it gained popularity in the digital marketing industry.
Below are a few interesting statistics I found on HubSpot.
If you run a blog or online business email marketing is one of the most effective ways to communicate with your audience.
Unfortunately, many people are unsure how email marketing works, why it’s important, or what strategies they should use.
That’s where this blog post comes in!
I’m going to tell you everything you need to know about email marketing to get started, including what it is and how to do it.
I’ll even drop in a super useful video that gives great email marketing tips and strategies for 2022.
So,
What is Email Marketing?
Email marketing is the use of emails to promote businesses or brands and encourage customers to buy a company’s products or services.
It’s a direct marketing strategy that sends messages to customers who have signed up for subscriptions, services, or company updates and promotions.
Did you know that it is considered to be the most effective marketing channel for generating revenue?
Don’t believe me?
See for yourself.
There are many other forms of digital marketing strategies.
Some of which are:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Affiliate Marketing, etc, email marketing still proves itself to be one of the most powerful and effective marketing strategies.
- Pay-Per-Click Marketing (PPC) and more.
Yet still, email marketing still proves itself to be the most powerful and effective marketing strategy.
With that in mind, it should be considered an important part of your overall online marketing strategy.
Whether you’re using it for lead generation, sales conversion, or just to stay in touch with loyal clients.
Below is a video that explains what email marketing is, along with a few different types of email marketing examples.
I’m guessing a question you’d like answered is
How Does Email Marketing Work?
For an email marketing campaign to work successfully, it needs two things.
The first is
1. An email list
An email list is a collection of leads or contacts that have given you permission to send them information about your products or services.
By giving you their email address, it shows that they are interested in your brand, information, products, or services.
Nice, right?
Unfortunately, building an email list is not as easy as it sounds 😔, at least for some people.
As a result, some people buy email lists.
Yep, you can do that.
Selling email lists is a business; however, I do not recommend nor endorse it.
The proper way to get an email list is to build one yourself.
You can use different digital marketing tactics to acquire those emails.
The best and easiest way to build an email list is to create a lead magnet.
A lead magnet is a free offer/gift that you give to your subscribers in exchange for their email addresses.
You have to give people a reason to sign up for your email list.
Always remember that people wanna know, ‘what’s in it for me?’
So, that’s where your free gift comes in.
If your incentive will benefit the prospect, the more likely it is that you’ll get them to subscribe to your list.
I’ll discuss lead magnets in greater detail further down in this post.
Secondly, you need
2. An Email Service Provider
Ever heard the terms email service provider (ESP), email marketing service, email marketing platform, email marketing tool, or email marketing software?
They are all the same, those terms are used interchangeably.
ESPs provide customers with software/platform that helps them effectively manage their email marketing campaigns.
Some ESP services are:
- Automation (drip marketing): sending out automated messages such as newsletters.
- List Segmentation: separating contacts into different groups based on their interest.
- Campaign Tracking
- Email Marketing Management
Before you sign up for an email marketing tool you should identify, why you want an ESP and what you hope to achieve.
Let’s see if I can answer this question 🙋
Is email marketing still important?
Email marketing is an effective way of achieving specific goals for any business or organization.
It gives you the opportunity to deliver content directly into your customer’s inbox on a regular basis.
5 key reasons why email marketing is important are:
- It builds brand awareness.
- It can help you reach different audiences all across the globe.
- Email marketing is good for lead generation.
- It builds customer relationships and loyalty.
- It increases sales conversion.
I hope you see that email marketing is important and how powerful it can be for your online business.
Now, let’s go a little further and look at the
Advantages of email marketing
Some of the benefits of email marketing are
You own your list
You know how things are always changing online, tonight you go to sleep with one trend, and tomorrow you wake up to a whole new trend.
That’s how Google is with algorithms.
What works today, may not work tomorrow.
As a result, you’ll lose, if you don’t own a list.
Have you ever heard the saying “the money is in the list?”
Well, if you haven’t before, now you have.
With an email list, neither trend shift, social platforms nor Google’s algorithm changes will affect you.
It Builds Relationships
Email provides you with direct access to your audience.
With emails, you are able to communicate with your current and potential customers on a regular basis.
It is a great way to build your customer base, retain customers, and build relationships with them.
This gives you the opportunity to engage with and nurture them.
It also allows you to segment your audience into different groups, that way you can create more personalized messages/content for them.
Permission To Commission
They’ve given you permission to commission!
That means you can sell directly to them through email.
Just don’t overdo it.
With email, you would not be intruding since they willingly gave you their email address.
It’s Cost-Effective
Email marketing provides a high return on your investment.
It has been estimated that for every $1 spent you get back an average ROI of $36-42.
You don’t have to spend on traditional marketing, such as paying for advertising space or printing, etc.
Better Conversion
There are other marketing channels that do a great job of converting, however, they don’t do it as well as email marketing does.
Email marketing has been proven quite effective when it comes to driving conversions.
You can also personalize your email marketing campaign to get a higher conversion rate.
It’s Scalable & Measurable
With automation software, you can easily scale and measure the effectiveness of your marketing campaign without putting too much pressure on other resources.
Disadvantages of email marketing
A few email marketing cons are
You Must Have An Email List
I guess that’s a no-brainer. You can’t do email marketing if you have no list.
Difficulty Standing Out
You’ll have to find unique ways to stand out in your audience’s inbox.
It’s not easy to get noticed in an inbox that receives hundreds of 📧emails.
You’ve got to have a great subject line and preview message, otherwise, your mail is gonna get lost.
Spam Folder
Your emails might end up in the spam/junk folder without your audience ever laying eyes 👀 on them.
Ok, now let’s talk about
How To Do Email Marketing?
You already know that to get started with email marketing you need a list of subscribers.
So,
Step 1: Build An Email List
Below are different ways that you can build a list of subscribers.
- Lead Magnet
- Website Sign-Up Forms
- Engage On Social Platforms
- Ask Your Followers For Help
- Post On Platforms That Are Not Popular
- Join Forums And Q & A Platforms
- Invite Guest Bloggers
- Submit To Content Aggregators And Directories
- Guest Blogging
- Email Outreach
- Interviews & Conferences
Using a lead magnet happens to be the most effective way to grow a list.
You can get a more detailed breakdown of the other list-building strategies in this post.
As stated earlier, a lead magnet is something that you give away for free in exchange for an email address.
For your lead magnet to be effective, it must be valuable, relevant to the audience, easy to consume, and actionable.
Therefore, it is very important that you understand your audience so you can attract them with the right offer.
Some of the most popular lead magnets are
- Checklists
- Toolkits
- Ebooks
- Discounts & Coupons
- Free Trials & Samples
- Free Consultations
- Webinars
And so much more. You can give away anything you choose, as long as it’s valuable to your target audience.
Step 2: Welcome and Introduction
Your lead magnet was accepted and people are subscribing to your offer, now what?
Now, it’s time to immediately send them a welcome email (you should have one prepared in advance).
Take this opportunity to introduce yourself and tell them a bit about you.
Engage them in conversation by asking them to tell you a bit about themselves.
You can even ask them what they’re interested in, how often they’d like you to email them, and what day and time they prefer to be emailed.
This information will be useful when you’re segmenting your list.
Step 3: define your goals
Decide what your goals are for your email campaigns.
A clear goal makes it easier for you to create better email content for your audience.
Your goal could be anything from as simple as updating subscribers on the latest company news, to selling a product/service.
Step 4: List Segmentation
With your welcome and introduction out of the way, it’s now time to segment or separate your list into different categories.
List segmenting will help you to create content for a specific list based on their interest.
This avoids them ditching your messages or getting frustrated because you keep sending them content that they’re not interested in.
They’ll be more anxious and willing to open your emails because they know your message will be beneficial to them.
Step 5: Create a Newsletter
You need to consistently send follow-up emails to your list.
You don’t have to do this manually, you can use the automation feature provided by your ESP to send out automated emails to your subscribers.
When you sign up with an ESP, you are provided with a library of pre-designed email newsletter templates.
You can choose one of them and customize it to your liking and audience, or you can create one from scratch.
Send weekly follow-up emails that share updates, information, or things of interest to your audience.
Do not try to sell to your new subscribers from day 1, otherwise, you’ll lose them.
Build and develop a relationship with them first.
Step 6: Automate your emails
You can put your emails on auto-pilot.
And let your ESP work for you. Isn’t that why you’re paying them?
Use what you know about your audience and schedule specific days and times to distribute your emails.
Some EPSs provide access to send time optimization features that you can also take advantage of.
Below are a few tips on
How to Automate Your Email Marketing
There are four steps for automating your email campaigns.
1. Determine the objective/goal of your campaign.
2. Create a workflow ( what triggers will set it off, what content will be in it, the time between each email, and how long the sequence will last).
3. Write your email sequence.
4. Track your campaign.
Step 7: Track your campaigns
After setting up your email campaign, you need to monitor:
- Your deliverability rate,
- open rate,
- click-through rate, and
- your unsubscribe rate.
Check to ensure that your emails are getting delivered.
People filter and delete emails daily, so make sure your subject line is good enough to get opened.
Also, check that you are sending emails to the correct list.
Nothing is more annoying than getting irrelevant emails in your inbox.
Closely monitor your CTR to see how you can improve it if it’s not where you want it to be.
Below is a video I found that has some great email marketing tips for 2022.
Email Marketing Strategies That Works
9 Email Marketing Strategies
1. Use double opt-ins.
2. Remove inactive subscribers (who don’t open your emails, etc).
3. Personalize your emails (let your readers feel like you’re only talking to him/her).
4. Optimize your emails for mobile.
5. Keep your email design simple and engaging.
6. Consistently A/B test your subject lines.
7. Never buy an email list.
8. Segment your list.
9. Actively engage your list.
Now that you’ve been given some great marketing
I’ve listed below, some of the best email marketing service providers on the market.
Top Email Marketing Tools
Getresponse
One of the power players in the email marketing industry is Getresponse and they provide great email services.
You can create a free-forever account with Getresponse, where you can have up to 1000 subscribers.
Moosend
This email software has many great features to help entrepreneurs automate their newsletters and ultimately grow their businesses.
You can start a free account with Moosend and have up to 1000 subscribers.
Pabbly
Pabbly is an all-in-one email marketing platform that provides great features. They have powerful tools to make creation, automation, and tracking easy.
Constant Contact
This is a powerful email marketing provider that has customizable templates, an easy-to-use editor, and tracking and reporting.
They offer a 30-day Free Trial which includes access to their premium features.
MailerLite
This email service provider has advanced tools to help creators create, optimize, automate, and grow their businesses.
They offer a 14-day Free Trial which includes access to their premium features.
How to Write Effective An Email Copy
If you don’t want your emails to get lost among hundreds of others you must write an effective copy.
An effective email copy converts!
It sounds simple right?
But, many people (myself included) struggle to write one.
To create an effective email copy you must know your audience.
Email copies that convert have the following criteria:
- A great and enticing subject line. One that is personal and beneficial to the reader.
- A convincing preview text that gives more detail about the content of the message.
- Write for just one reader. Let the reader feel like you’re only talking to him/her.
- Keep it simple and use short sentences.
- Implement psychology in your messages (emotions, pictures, scarcity, social proof, etc).
These simple tips can make a huge difference in your email marketing strategy.
Test and tweak until you find what works best for your audience and business.
Here are a few
Email Marketing FAQs
You build an email list by giving away something. Your freebie can be an ebook, discount, free trial, course, or consultation. It’s up to you what I want to give away.
Email marketing increases sales, builds brand awareness, and customer loyalty.
You separate your list into groups based on their interest. You can do this with your ESP.
Email automation is when you create email campaigns when subscribers take a specific action. These emails are then sent over the course of a time set by you.
You should monitor your deliverability, open, and click-through rates.
The wrap on email marketing
Email marketing is one of the most effective digital marketing strategies around.
It is a direct way of communicating with subscribers and converting them into customers.
Because it is so effective, you should make it an integral part of your marketing strategy.
It is a good marketing technique for e-commerce or dropshipping stores.
Although traditional marketing is dying, it still has some reach, so don’t cut it out completely. Make use of it while it lasts.
It’s been fun writing for you but now I gotta run.
Btw, drop a line in the comment and let me know your biggest take-away from this post.
Also, it would be super nice if you share this post, BUT only if you found it valuable.
