How To Make Money Online:

{With Affiliate Marketing In 2022}

Affiliate marketing is a BIG DEAL! Some of the biggest brands online are affiliates.

Do you think🤔Jeff Bezos and Mark Zuckerberg are affiliate marketers?

I bet you didn’t know that Sundar Pichai is an affiliate marketer.

You may be wondering, who he is, well you’ll find out further down in this post.

If you wanna learn about affiliate marketing and how to get started, keep reading!

In This Post You’ll Learn:

  • What Is Affiliate Marketing
  • Affiliate Marketing Terms
  • How Affiliate Marketing Works
  • Types Of Affiliate Marketing
  • Advantages and Disadvantages Of Affiliate Marketing

Internet marketing is not new, it’s been around for a while but when Covid-19 took the world by storm the industry exploded.

And with the growth of Covid-19, came the growth of online learning and work-from-home opportunities.

Suddenly, many people wanted to learn how to make money online. It quickly grew and produced great results for a lot of people.

Affiliate marketing is one of the ways that entrepreneurs generate income from their online businesses.

Online businesses are increasing and one of the best and easiest ways to work from home part-time or full-time is by doing affiliate marketing.

Disclosure: Some of the links in this guide are affiliate links and I will get a small commission if you use them and complete a purchase. This is at no extra cost to you. Thanks for your support.


What Is Affiliate Marketing?

Affiliate marketing is when someone recommends or promotes products and services for another person or company in exchange for a commission from the sale.

Affiliates get rewarded every time they send new customers to a company as long as that customer completes a conversion (subscription or paid transaction).

Some affiliate programs offer recurring commissions, which means as long as a customer that you recommended subscribes to a monthly plan and remains active, you get paid each time they pay.

You and I have encountered and supported affiliate marketing numerous times without even knowing it.

There are many affiliate networks and programs that you can join to promote products and services.

In affiliate marketing, there are a few terms that you need to know and understand.

I’ll briefly explain a few of them to you.

Affiliate Marketing Terms Explained

The Merchant

Also referred to as the creator, vendor, brand, retailer, or advertiser, is the owner or person who creates the product or service.

The Publisher

Sometimes known as the marketer or partner, is the person or company that promotes the merchant’s products.

An affiliate marketer can promote multiple products for multiple vendors at the same time.

Affiliate marketers earn money whenever someone purchases through the referral link.

The Customer

Also known as the consumer, is the person who buys the products that the publisher promotes for the advertiser.

Affiliate Programs

These are also called affiliate marketing programs, partner programs, or referral programs.

These are business agreements made between merchants and publishers in which the publisher generates a commission-based income for driving traffic to the merchant’s business.

Affiliate Networks

Affiliate networks connect merchants with publishers. It is also called an affiliate platform or marketplace.

Merchants sign-up and list their products and services, and affiliate partners select products they are interested in and promote them once approved by the merchant.

Affiliate networks are the middle-man that connects affiliate marketers with affiliate advertisers. They provide tools, training, and other resources to help publishers better promote.

Affiliate Income

This is the money or commission that is earned by the affiliate for each sale they send to the merchant.

Affiliate Products

These are the products or services that the affiliate promotes or recommends.

Affiliate Manager

Affiliate managers are people who manage affiliate programs for merchants.

They recruit new affiliates, make sure they are a good fit for the program, and provide them with the guidance, resources, and any help they need to succeed.

Affiliate Links

These are sometimes called referral links. They are special URLs that contain an affiliate’s unique ID or username. The purpose of the link is to track the traffic and sales that an affiliate sends to a merchant’s store.

Affiliate Disclaimer

These inform consumers that you the affiliate will receive a commission when they complete a purchase through an affiliate link that you promote.

You should always be transparent and honest about your affiliate association. Also, let consumers know that the commission will not be an added cost to them.

Affiliate Tracking Cookie

When a visitor clicks on your affiliate link, a code is stored on their device, this is called a cookie. It records and keeps track of the visitor’s IP address, date, and time spent on the site.

Cookie Lifetime Parameter

This is the length of time for which a cookie is valid.

A cookie remains active for the lifetime of the cookie or until the visitor completes a purchase. As long as the purchase is made within the cookie duration, the affiliate will receive the commission for that sale.

However, if the duration time has expired, the affiliate loses that sale, even if the visitor makes a purchase.

Different affiliate programs have different cookie lifetime duration. Some last for as little as 24 hours, while others last for as long as 365 days.

The most common cookie duration times are 7, 30, 60, 90, and 120 days.

Now that you understand the terms, let’s look at how affiliate marketing works.

How Does Affiliate Marketing Work?

Let’s say your mom bakes a cake, you eat it and enjoyed it, and you told your friend (Liz) about it and recommend that she try it. She tried the cake and loved it.

Liz then asks your mom to bake a cake for her and in return, she’ll pay for it. Mom bakes the cake, gets paid, and gave you a % of the money Liz paid for the cake.

That is affiliate marketing at work.

In the example of you, your mom, and Liz, mom made a sale from Liz because you recommended the cake, you, in turn, earned a commission from mom.

You can make money either as a merchant (mom) or an affiliate partner (you).

From the example above you can see that affiliate marketing involves 3 key players, sometimes 4:

1. Merchant/Advertiser

2. Publisher/Partner

3. Consumer/Customer

4. Affiliate Network

The merchant creates a product or service, the affiliate marketer promotes it, and the customer purchases or subscribes.

Here’s a simple 6 step cycle of how affiliate marketing works:

1. You join an affiliate program or network. Once approved you are given a unique ID/link.

2. You promote your affiliate link using your choice of marketing channel, such as a blog, email, social media, etc to your audience.

3. A consumer clicks on your link and it takes them to the advertiser’s site.

4. The consumer completes the purchase.

5. The cookie attached to that affiliate link is recorded and confirmed.

6. You earn the commission

A successful affiliate marketing conversion is a 3-way win for all parties.

The consumer gets something they need, the merchant gets a customer/makes a sale, and the affiliate gets a commission.

Everybody wins!

Now let’s look at the different

Types Of Affiliate Marketing

There are 3 main types of affiliate marketing:

1. Involved affiliate marketing

2. Related affiliate marekting

3. Unattached affiliate marketing

These affiliate marketing types represent the association that publishers have with the products or services they promote.

Involved Affiliate Marketing

This is when you recommend to your audience products or services that you have personally used. In this type of marketing, you have a personal connection with the products.

Such recommendation typically takes place within your content, such as blog posts, email newsletters, videos, podcasts, etc.

Related Affiliate Marketing

With related affiliate marketing, there is no personal connection between you the marketer, and the brand or product.

You have never used the product or services, but you have a presence online, perhaps on a blog, or podcast, or you’re an influencer on social media.

The purpose of promoting the brand is to earn money.

Unattached Affiliate Marketing

Unattached affiliate marketing is exactly as the name suggests, there is no connection or attachment to the brand.

You have no experience, skill, or authority in the field of the product you’re promoting. The reason you promote it is strictly for profits.

Products in this category are normally promoted using paid advertisement (PPC) or search engine marketing methods (SEM).

Let’s have a look at some of the

Advantages Of Affiliate Marketing

If you’re asking the question🙋’ why should I become an affiliate marketer?’, I will give you multiple reasons in a bit, but first, let me ask you a question or two.

Does Google own the ads/products they promote on the platform? Absolutely not.

Google is the middleman that connects an advertiser to a customer.

By the way, the answer to the question at the beginning of this post is Sundar Pichai, he is the new CEO of Google Inc.

Google is making a fortune by doing affiliate marketing.

You can cash in on that too!

Below are some of the advantages of affiliate marketing:

  • Low risk: Easy to get started, free to join, and you don’t really need a website.
  • No need to create a product or service.
  • Easy to scale: You can promote multiple products for multiple brands at the same time.
  • Some programs offer passive income.
  • Unlimited income potential.
  • Income is based on performance.
  • No handling of product stocks or shipping.
  • You don’t have to deal with customer support.
  • You’re free to work from anywhere, anytime, and in anything.
  • Best part! No boss, deadlines, or time limit.

With all the benefits of affiliate marketing, I suggest you start a blog and become a middleman like Google, Facebook, and Amazon.

You’ll simply be connecting people to products they’re searching for.

However, I would have you know that there are some

Disadvantages Of Affiliate Marketing

As with everything else, there are pros and cons, and so too with affiliate marketing.

In this case, I think the pros far outweigh the cons.

Here are some disadvantages of affiliate advertising:

  • It takes time to generate enough traffic to make a good stream of revenue.
  • Because affiliate marketing has so many benefits, the competition is very high.
  • You’ll have no control over the product, service quality, and customer experience.
  • Depending on your method of marketing, the consumer becomes the merchant’s lead.
  • Link hijacking risk. Hijackers may take control of your affiliate link and that would result in you not getting paid for a certain sale.
  • There are unfair merchants who might not pay out the commission you’ve earned.
  • It requires a lot of marketing effort.

While there are some cons to affiliate marketing, it’s still worth giving a try, as the benefits outweigh the cons.

I know you’re just dying to know

How much Money do affiliates make?

With affiliate marketing, there are two types of income that an affiliate can make. They are active and passive income.

Active income is when you go to work and do your work and then get paid.

Passive income on the other hand is when you do the work once and it makes you money continuously without you doing it repeatedly.

As an affiliate marketer, you can make both active and passive income at the same time.

The answer is different for every affiliate, as the effort and time spent building the affiliate’s business are what determines how much money they make.

A few other things that determine how much an affiliate can make are:

  • The commission payout for a sale. Some merchants pay up to 75% of the sale price.
  • The products you choose to promote. Physical products payout is way less than the payout on digital products. Unless you’re promoting high-end products.
  • The amount of effort you put into your marketing strategies and channels.
  • The size of your audience.
  • The relationship you have with your audience. If you build a good trustworthy relationship with your audience, then they’re more likely to buy a product or service you promote.

There are affiliates that are making 6 figures and up monthly salaries.

Affiliate marketing is a great way to earn extra income working from home. You can do it as a side hustle alongside your regular job.

Wanna join the bandwagon? This is

How To Get Started As An Affiliate Marketer?

You can start earning from affiliate marketing by following the steps below.

1. Create a website.

Why? Start off by treating it as a business and not something you’re doing for a quick profit.

Or pick a platform of your preference (Instagram, paid ads, vlogs, etc) and promote your affiliate products there.

You can do affiliate marketing without a website but by having one you’re setting yourself up for a more profitable and successful affiliate business.

2. Decide what niche you’re going to promote. You don’t have to niche down but it’s best to choose an industry and stick to it.

3. Join some affiliate programs or affiliate networks. Some programs are very easy to join, while others are very hard as they have different requirements.

4. Produce useful content (videos, podcasts, posts, etc,) that is relevant to your niche. and link relevant affiliate products to them.

5. Create a lead magnet (freebie) and start building an email list. Use an email marketing provider such as Convertkit, Getresponse, Mailchimp, etc. to collect emails for you.

6. Build a great relationship with your audience using email newsletters and social engagement platforms.

7. Choose affiliate products and services that are relevant to your niche, and will solve your audience’s problems.

8. Add your affiliate links to the blog posts, videos, etc that you created.

Let your readers know that they are affiliate links. Be open and honest with them at all times, this helps to build trust.

9. Use different marketing channels to drive traffic to your site or affiliate products.

Types Of Affiliate Products To Promote

There are many different affiliate products to promote, the ones you choose should be the ones that best suit your audience; that is, they must fill your audience’s needs.

If you’re looking for ideas for types of products to promote, look no further cause I’ve got you covered.

Some types of products that affiliate marketers promote are:

  • Digital Products: Courses, Ebooks, Audios, Graphics, etc.
  • Physical Products: Clothing, Groceries, Electronics, etc.
  • Digital Services: Writing, Marketing, Web designing, etc.
  • Physical Services: Babysitting, Maintenance, Housekeeping, etc

Each category has a wide range of products to choose from to money with affiliate marketing.

How To Decide Which Products To Promote?

Knowing which product to promote and on which platform depends on your most valuable asset, your AUDIENCE!

The key to you running a successful affiliate marketing system is your target audience.

So your first thought for every product you decide to promote must be of your audience. Your goal is to help remove their pain points and get them where they want to go.

Because they are your primary focus, think of the problems they are trying to solve and why they came to you in the first place, then ask yourself the following questions.

  • Is this product going to genuinely help my audience?
  • Will it fill their need or solve their problems?
  • Is this product the right fit for my audience?

Once you’ve made the best decisions for your audience, your next thought must be of you.

Think about your reasons for doing what you’re doing and why you got into the business.

Hopefully, you’re doing this because you want to help your audience and make money for yourself.

Since we’ve already covered the audience part, let’s now cover the money part.

Though some marketers say they only promote things they personally use, I don’t believe it. I could be wrong, and if I am, I sincerely apologize.

Having said that, use the points below to help you find the right products for your audience.

  • Recommend products that you have personally used and benefited from.
  • Do your due diligence and carefully research the products that you haven’t used, before promoting them to your audience. Read reviews and testimonials, both the bad and good.
  • Recommend products that you would actually use if necessary.
  • If you have a small audience, choose products with a high commission margin. Just be sure the products will help the audience.

Remember that depending on your niche, some products have a very low commission structure, in cases like that, audience volume is your key to a lucrative revenue stream.

Keep in mind that digital products pay the highest commission.

Where To Find Products To Promote?

When it comes to finding affiliate products to promote, there are tons of places to choose from.

Your best bet is to join affiliate marketplaces or networks.

Do a search on Google and Facebook groups to find out what your audience wants.

Best Affiliate Marketing Networks

Below is a list of some of the best affiliate marketing networks.

  • Clickbank
  • Rakuten
  • Impact
  • ShareASale
  • Commission Junction (CJ)

For more affiliate networks as well as details on each, read this affiliate networks article.

Marketing Strategies To Promote Your Affiliate Offers

As an affiliate partner looking to grow your affiliate marketing business, you need to find effective strategies to promote your offers.

Some of the most popular and effective strategies being used today are:

  • Blogging
  • Email Marketing
  • Webinars
  • YouTube Videos
  • Social Media Marketing
  • Bonuses & Give-Aways
  • Interviews

Let’s take a closer look at them and how to use them.


There are a number of ways you can utilize your blog to promote an affiliate product.

1. If you have a blog you can write posts related to your offer, how to, how it works, best practices, etc., and naturally weave your affiliate links in the post.

2. Write reviews about products or services you’ve used and your experience with them. Remember to naturally place your affiliate links in the review.

3. Do a comparison post and talk about the pros and the cons.

4. Add a resource page to your website recommending your favorite or top tools/resources.

5. Strategically place referral links on banners and pop-ups and add them to your site.

Email Marketing

There’s an online saying that goes “the money is in the list”, ever heard it before?

They’re talking about an email list. Your email list is a set of people who signed up to receive emails from you about something they’re interested in (your niche).

You can promote your affiliate link in your email newsletter. The key is to naturally weave the link in your message.

You should avoid using raw/naked links ( and use anchor text links (something) instead.

Do not saturate your message with a bunch of links, otherwise, you will lose that subscriber. Most importantly, don’t send affiliate links in every email you send out.


Webinars are a great way to promote your affiliate links.

You can host a webinar promoting an affiliate product, explaining what the product is, how to use it, its pros and cons, etc.

The reason why webinars are so powerful is that they are live events and you can answer questions about the product on the spot.

Whenever possible you should collaborate with the product owner and have them explain and help answer questions.

When you host a webinar, record it and publish a replay of it on your site, and social platforms as well as send a copy to your email list.

Webinar replays are probably more powerful than the live event so be sure to have your affiliate link visible so it can be easily seen and clicked on.

YouTube Videos

By using YouTube you can create videos about your affiliate products and promote your referral links that way.

Reviews, comparisons, and unboxing videos work extremely well for this promotion method.

Place your links in the description where people can see them without having to click read more. In the video be sure to tell your viewers to click the link in the description box.

Another way to promote your affiliate link in your videos is to use annotations. YouTube annotations are hyperlinked boxes that pop up at set times during your video.

When your video’s SEO is done right you can gain massive amounts of traffic from Google.

Social Media Marketing

Social media marketing is a big deal. Many marketers are using it to promote their affiliate products.

The goal of social media platforms is to get people engaged and form relationships, not to be given sales pitches, so you have to be careful how you approach this method.

Smart marketers like yourself will first engage their audience and build trust, then indirectly promote their affiliate products by linking to sources (video, post, etc.) that will lead the audience to their affiliate links.

Pinterest is hot for pins, TikTok for videos, Instagram for reels and stories, Facebook, and Twitter are all great social engagement platforms for driving eyes to your affiliate links.

Bonuses & Give-Aways

You should know that you’re not the only one promoting a certain product, so a great way to increase your affiliate sales is to offer a bonus or a few to customers who purchase the product through your affiliate link.

We all love getting more value for our money, so if you can offer a bonus that provides more value to the product, then you will generate more sales. Your bonus can be anything from a guide to a coupon code or even a discount.

You may also give away some free copies of your affiliate product whenever possible. This strategy works well on social media. It encourages social engagement and drives traffic to your product.

Just leave a link to the source of your affiliate product then ask your audience to view the product and leave a comment, like, or share in order to qualify.


Interviews are another powerful way to promote your affiliate products. This can be anything from as simple as an email interview to a phone or podcast interview.

You can conduct an interview with the product owner, manager, or customers who have used the product and have them talk about it.

The customers are great testimonials and can attract more people to your affiliate link.

How To Track Affiliate Marketing

When you get approved for an affiliate program, you are given access to your very own affiliate dashboard, from there you can keep track of your links and progress.

Tracking tells how people are getting to your website, which content works best, how often people click, and ultimately what they buy.

There are many affiliate marketing tools that you can use to track your affiliate links.

Some important metrics to pay attention to when tracking are:

  • Click-through rate (CTR): The number of users who click on a specific link.
  • Conversion: When the desired action is completed (sales, subscription, etc).
  • Return on investment (ROI): The amount you’ve gained or lost on your investment.
  • Net monthly sales: The amount of income generated before deductions.
  • Ad spend: The amount of money spent on advertising.
  • Overall revenue: The amount of money earned.

Tips for beginners

Affiliate marketing is a great and easy way for beginners to earn an income online while working from the comfort of their homes or anywhere they choose.

If this is a path you wish to take, here are some tips that can help you make the most out of your efforts.

  • Have a platform: Website, Vlog, or Podcast.
  • Place links all over: On banners, posts, sidebars, videos, etc.
  • Build an email list: Create a lead magnet.
  • Form a relationship with your audience and build trust.
  • Be transparent about your affiliate relationship.
  • Promote products that you’ve either used, carefully researched and trust.
  • Put your audience first and make sure the product will help your audience.
  • Give free things to your audience.
  • Don’t just sell to your audience, offer them support, information, motivation, and encouragement.
  • Whenever possible build a relationship with the owner of the product and ask for a landing page on their site.
  • Negotiate special deals for your audience.
  • Cloak your affiliate links: Use software such as Prettylinks or Thirstyaffiliates to cloak your affiliate link. They have both free and pro versions.
  • Track your affiliate link clicks: Voluum is one of the best affiliate tracking software available.
  • Be patient and consistent: It’s not a get-rich-quick scheme.

Affiliate Marketing Mistakes To Avoid

While affiliate marketing is an easy way to make money online, it can also seem like a complete waste of time if done incorrectly. Many marketers fail due to some simple mistakes.

5 mistakes to avoid if you want your affiliate marketing business to do well are:

1. Avoid using your audience only when you need a sale.

2. Recommending products that won’t help your audience.

3. Giving misleading product information. Don’t give your audience false hope by telling them a product will produce a certain outcome if it won’t.

4. Writing poor content that does not educate, inspire, or solve the audience’s problem.

5. Relying on affiliate marketing alone. Think of other ways to make money, consider creating your own product or course.

Affiliate Marketing Examples

There are many affiliate websites that are doing extremely well with affiliate marketing.

5 of my favorite sites are:

1. Good HouseKeeping

2. TechCrunch

affiliate marketing example: tech crunch homepage

3. Just A Girl And Her Blog

affiliate marketing example: just a girl and her blog homepage

4. Wire Cutter

affiliate marketing example: new york times wire cutter homepage

5. Website Setup

affiliate marketing example: website setup home page

The wrap-on affiliate marketing

The affiliate marketing industry is rapidly growing and getting started with earning affiliate commissions is not hard to do, once you know exactly how to do it.

There are many programs to join, lots of different types of products to promote, and many different ways to promote your affiliate offers.

There has never been a better time than now to get into the affiliate marketing business and vlog or blog your way to some serious affiliate income.

I hope this guide answered all or majority of your affiliate marketing questions. Let me know in the comments below if you found it helpful.

Also, before you go, if you got value from this post please share it.

I’ve made it super easy for you to share by just clicking any of the social icons below. 

About Post Author

Share it if you got value from it!

Leave a Comment